In 2017, the Association of Migraine Disorders, a 501(c)(3) non profit, created Shades for Migraine as a way to create a viral buzz around a disease that affects more than 1 billion people worldwide. The campaign challenges everyone to “show they care and wear a pair” of sunglasses on June 21st. Participants spread the message through social media by sharing a picture of themselves wearing sunglasses and challenging others to do so, too.
Why sunglasses? It’s simple! Sunglasses are one of the few apparent indicators that someone may be suffering from migraine. Sun and light sensitivity is a common trigger amongst people living with migraine, causing them to turn to their sunglasses for relief.
Since 2017, a coalition of more than 42 migraine-related organizations and bloggers have come together to promote Shades For Migraine to get the biggest possible reach. While they all focus on the same topic, each offers something unique. Check out our Partners page to see a full list of participating organizations. See how you can help them or how they can help you!